Lindsay M. Lacourse

Lindsay M. LaCourse currently serves as Vice President and Digital Marketing Manager at Associated Bank, where the focus is on directing digital marketing strategies across paid search, digital display media, and YouTube video promotions. Experience spans various roles, including Marketing Advisory Board member at Fox Valley Technical College, and leadership positions with Women in Technology Wisconsin, notably as Marketing Chair. Previous experience includes commercial digital marketing management at Schneider, driving omni-channel strategies, and marketing automation at National Guardian Life Insurance Company, where Lindsay engaged in email campaign management and process automation. Lindsay’s background also includes founding the Wisconsin Salesforce Pardot User Group, and a business ownership role at Belleville Preschool & Childcare. Educational credentials include a Certified ScrumMaster designation from Scrum Alliance and study through Salesforce Trailhead.