Edward Bennett

Edward Bennett is a skilled professional in digital analytics with a comprehensive background in optimizing digital performance across various sectors. Currently serving as the Digital Analytics Lead at ACCA since January 2023, Edward is focused on developing a Digital Analytics Strategy to support the organization’s Digital Transformation initiatives. Previously, Edward spent over a decade at Skipton Building Society, progressing through multiple roles including Digital Analytics and Optimisation Leader, where efforts to integrate insights into online user experience and marketing were emphasized. Edward's analytical expertise spans the use of advanced tools such as Google Analytics Premium, Google Tag Manager, and Google Data Studio, enhancing performance tracking and data-driven recommendations across digital platforms. Earlier roles at the Sports Turf Research Institute and Sainsbury's laid the groundwork for a strong foundation in data analysis and customer service. Edward holds a Bachelor of Science degree in Sport Science & Physical Education from Leeds Beckett University.