Michelle Lu is an experienced professional in business development and marketing, currently serving as the Head of Business Development for ACCA in China since December 2005. Michelle has developed and implemented national B to B marketing strategies to enhance ACCA's brand recognition and leads the China BRM team to maximize return on investment. Prior roles include Business Relationship Manager, where Michelle managed marketing initiatives for both businesses and consumers, and Employer Liaison Manager, focusing on promoting B to B products and improving recruitment services for corporate clients. Earlier in Michelle's career, a position as a Commercial Management Trainee at GE Healthcare provided foundational sales training. Michelle holds a Bachelor of Business Administration from Zhongnan University of Economics and Law.
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