Halle Petro is an accomplished Executive Creative Producer at Sonic Union, with experience serving as a Senior Producer at Nylon Studios, where responsibilities included overseeing music creation and production for major brands. As an East Chapter Board Member for the Association of Independent Commercial Producers from 2018 to 2020, Halle contributed to industry leadership. Additionally, Halle has established a career as a singer/songwriter under the name Halle Peach since 2009. Halle holds a Bachelor of Fine Arts (B.F.A.) degree in Theatre from Syracuse University.
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AICP (Association of Independent Commercial Producers)
Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media – film, video, digital – for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as eight regional offices, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.