Laura Irene Menghini

Laura Irene Menghini has over a decade of experience in marketing and category management, currently serving as Category Manager for Beverages at Gruppo Montenegro since June 2012. Menghini has held various roles within the company, including Trade Marketing Analyst and Assistant, where responsibilities included planning promotional activities, conducting pricing audits, and monitoring sales performance. Additionally, Menghini has been a Sommelier for the Associazione Italiana Sommelier since September 2014 and previously worked as a Marketing Food Assistant at Montenegro srl, focusing on strategic management in the pharmaceutical channel and co-branding projects. Menghini holds a Master’s degree in Economics and Marketing from Alma Graduate School and a Laurea Magistrale in Law from Università degli Studi di Ferrara.