ASSOS of Switzerland GmbH
Hervé Domenighini currently holds the position of Sales Director Europe at ASSOS of Switzerland GmbH since January 2021. Prior to this role, Hervé worked as Area Manager Europe at Rudy Project from May 2017 to January 2021, and as Export Manager at Tecnica Group from April 2013 to May 2017. With a background in international management and business administration, Hervé has extensive experience in sales, key account management, business development, and team leadership across various European countries. Additionally, Hervé has a passion for outdoor sports, having worked as a ski instructor and bike instructor in the past.
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ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.