ASSOS of Switzerland GmbH
John Benson is the North American Custom Sales Manager at ASSOS of Switzerland GmbH. Prior to this role, he has held positions such as Sales Director North America at the same company, as well as roles such as Journeyman Coach at Tenac Championship Coaching and Account Executive at inGamba Tours. John has a strong background in sales and management within the cycling industry, with experience in areas such as product management, sales operations, coaching, and customer service. He has also worked in roles such as Coffee Roaster and Cafe Manager, showcasing his diverse skill set. John's education includes attending Boise High School.
This person is not in the org chart
This person is not in any offices
ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.