ASSOS of Switzerland GmbH
Sébastien Jarrot is currently the Head of Content and Head of Global Consumer Engagement & Influencing at ASSOS of Switzerland GmbH since November 2020. Prior to this, he held various roles at Mavic, adidas group, EIDER KILLY, and The North Face, where he showcased his expertise in brand management, marketing, and consumer engagement. With a background in sports marketing and a strong focus on digital content, influencer programs, and PR management, Sébastien has demonstrated significant growth in social media followers and market share for the brands he has worked with. His leadership in developing marketing strategies and driving sales growth has made him a valuable asset in the industry. Sébastien's education includes a Master's degree in Sports Science and Marketing, showcasing his strong foundation in the field.
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ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.