Tom Cross Cpsychol Afbpss

Performance Psychology Coach at Assurety

Tom Cross CPsychol AFBPsS is a seasoned performance psychologist and business coach with extensive experience in high-performance consultancy, founding Awaremind UK in December 2013 to optimize mindsets for individuals and teams across various sectors, including finance and sports. Currently serving as a Coaching Partner at Octopus Ventures and a Senior Consultant at Corporate DNA Consulting, Tom also holds roles at Assurety, LÙTH Associates, and UK Sport, providing specialized coaching and mentorship aimed at enhancing performance and development. Tom's background includes a strong academic foundation with degrees in Psychology and Sports Science, complemented by roles in leadership and consulting with prestigious organizations such as Drax Executive and Lane4.

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