Youcef Benachour

Youcef Benachour serves as the Commercial Director at Astara since February 2022, having previously held the position of Brand & Commercial Director at Hyundai Suisse from March 2017 to February 2022. Prior to this, Youcef was Sales Director and Sales Business Coordinator at Hyundai, with key responsibilities including leading business planning activities for multiple brands and managing strategic transformations to enhance market share. Experience also includes a focus on after-sales strategy at Renault Group, overseeing teams to optimize turnover and financial targets. Educational qualifications include an International MBA from IE Business School and a Master's degree in Marketing and Finance from Institut Mines-Télécom Business School.