Paola Potenza is a Senior Brand Manager at Astellas Pharma, focusing on Oncology GI and Onco-Hematology marketing strategy since June 2025. Previously, Paola served as Senior Global Brand Manager at Theramex, specializing in osteoporosis. Prior roles include Product Manager at Takeda, where responsibilities encompassed pre-launch activities for a sleep induction medication and strategic leadership of product launch initiatives, and Senior Marketing Analyst at Shire, focusing on rare diseases and marketing strategy development. Early career experiences include marketing analyst positions at Novo Nordisk and Novartis, as well as an internship at Alpha Channel Computação Gráfica. Paola holds a degree in Publicidade, Propaganda e Marketing from Universidade Presbiteriana Mackenzie.
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