Andrea Senso

Andrea Senso currently serves as the Head of CRM Performance and Data for the Americas at Aston Martin Lagonda Ltd, a role assumed in April 2022. Prior experience includes serving as the Global Data Science and Analytics Manager at Rolls-Royce Motor Cars, where Andrea established the company's first Data Science team and defined a transformational vision for customer value. Previous roles at Ferrari encompassed various managerial positions focusing on business development, sales operations, and market intelligence across the Asia Pacific region. Andrea's career began with internships at ArcelorMittal and Jaguar Cars. Andrea holds a Bachelor of Business Administration from NEOMA Business School and Lancaster University.