Kent Packman is a seasoned Salesforce Architect with extensive experience in managing global Salesforce estates and digital product roadmaps. Currently employed at Aston Martin Lagonda Ltd since November 2021, Kent oversees a product investment strategy that has achieved significant growth. Previously, Kent held various product management roles at Jaguar Land Rover, where responsibilities included developing customer experience strategies and establishing technology roadmaps for Special Vehicle Operations. With a background that includes work as an IT Business Analyst at Calor Gas Ltd and founding a creative digital agency, MAGiK ARtS, Kent combines technical expertise with a strong focus on customer-driven outcomes. Kent's education includes a BA in Computer Games Art from Teesside University and a Btec National Diploma in Media focused on games development.