Malin Högdén

Malin Herrström serves as the Head of Communications Strategy at Goodstuff Communications, where responsibilities include developing communications and media strategies for clients and new business. Malin has received recognition for 'Best Use of Insight' at the Campaign Media Awards and is actively involved in Goodstuff's gender council and book club. Previous roles at Goodstuff include Account Director and Account Manager, focusing on strategy and implementation for client campaigns. Prior to Goodstuff, Malin was a Senior Communications Planner and Communications Planner at Omnicom Media Group UK, overseeing campaigns for prominent brands. Early career experiences included a position as a Commercial Procurement Intern at GlaxoSmithKline and a Graduate Planner Buyer role. Malin holds an MA (Hons) in Management from the University of St Andrews.