Imran Zafar

Imran Zafar is an accomplished marketing professional with extensive experience in digital growth and monetization. Currently serving as the Head of Digital & Monetization at Botim and Astra Tech since June 2022, Imran leads digital strategies and ad monetization efforts across multiple brands. Previously, as Senior Manager of Growth Marketing at Swvl, Imran spearheaded user acquisition initiatives in the MENAP and LatAM regions. Imran has also held significant positions at Myntra, where user acquisition and campaign optimization were key responsibilities, and at Times Internet, focusing on digital marketing for various enterprise apps. With a Bachelor of Science Honours in Statistics from the University of Delhi, Imran combines analytical expertise with a strong foundation in digital marketing strategies.