Scott Reed

Scott Reed is an accomplished executive with extensive experience in revenue generation and strategic leadership across various industries. Currently serving as Chief Revenue Officer at Astra since April 2025, Reed previously held the position of Vice President of Sales & Marketing at both Rythmos and Loyalty Methods from July 2017 to March 2025. Reed's prior experience includes a role as Sales Executive at Hewlett Packard Enterprise focused on the Consumer, Retail, and Transportation Industries, as well as positions in sales strategy and enterprise productivity at EDS. Reed has also worked at Blockbuster as Director of Strategic Planning and as a Strategic Change Consultant at PricewaterhouseCoopers, specializing in change management for Fortune 500 clients. Early career experience includes project engineering at Parsons Corporation’s subsidiary, De Leuw, Cather & Company. Reed holds an MBA in Corporate Strategy & Marketing from the University of Michigan and a Bachelor of Science in Mechanical Engineering from Washington University in St. Louis.