Alex Goh

Alex Goh is an accomplished marketing strategist with extensive experience across various high-profile roles in the industry. Currently serving as the Head of Strategy and Product at Astro Media Solutions since January 2025, Alex focuses on enhancing brand market share through entertainment-driven strategies. Previously, as Chief Strategy Officer at Naga DDB Tribal, Alex achieved an impressive 85% new business win rate and was recognized in Campaign Asia-Pacific's 40 Under 40 in 2022. Alex's career includes key positions at Renoir Consulting, Mindshare, NagaDDB, M&C Saatchi, DiGi Telecommunications, and DDB International, with significant successes in brand strategy and marketing initiatives for a diverse client roster, including Volkswagen and various governmental projects. Alex holds a Bachelor of Commerce degree from Curtin University.