Ching-Yi H.

Ching-Yi (Dora) H. is an experienced professional in digital project management and marketing technology with a strong background in B2B CRM and digital transformation. Currently at ASUS, Ching-Yi leads global digital transformation projects, enhancing user experience and business processes for over 30 subsidiaries, while achieving a remarkable 93% positive feedback. Prior to ASUS, Ching-Yi worked as a Digital Transformation Consultant for a Microsoft Cloud Partner, managing large-scale CRM projects and significantly improving user engagement and satisfaction rates. Ching-Yi's previous roles include positions with the Taipei City Government and the Hope Foundation for Cancer Care, where effective marketing strategies and project management were implemented. Educational qualifications include a Master of Science in Marketing from the University of Exeter and a Bachelor of Arts in Radio and Television from National Taiwan University of Arts.