Andrea Frerichs

Andrea Frerichs is a seasoned Research & Insights Analyst at ATB Financial, with over a decade of experience since January 2010. The professional background includes multiple roles focused on Team Member Insights, encompassing primary research, survey programming, data analysis, project management, and report generation. Previous positions at ATB Financial include Research Associate and Panel Manager, demonstrating a strong foundation in customer and market research. Prior to this, Andrea served as an Executive Assistant at Royal LePage Solutions/Keller Williams Platinum Realty. Academic qualifications include a Marketing Management Diploma from Mount Royal University, a Bachelor of Fine Arts from the Alberta University of the Arts, and certifications in Qualtrics Platform Essentials and Employee Experience Expertise from the Qualtrics XM Institute.