Luke Glassman

Sr. Research Analyst, Insights & Strategy at Playfly Sports

Luke Glassman is currently a Senior Research Analyst in Insights & Strategy at Playfly Sports since March 2025. Prior experience includes roles at Relo Metrics, where responsibilities spanned Customer Success Manager, Solutions Consultant, Sports Analyst, and Data Annotator from July 2019 to March 2025. Luke's background also includes a Partnership Development Internship with the NBA and a Franchise Marketing Internship at Nickelodeon, where impactful marketing strategies were crafted for SpongeBob Squarepants' anniversary. Additional internships include positions with Pivot Sports Analytics, William Morris Endeavor, Untitled Entertainment, Live Nation Entertainment, The Webby Awards, and Catch New York, focusing on research, marketing, and client engagement. Luke holds a Bachelor’s Degree in Sport and Fitness Administration/Management from the University of Michigan, obtained in June 2019.

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