John Tarnowski

Chief Client Experience & Technology Officer at ATB Financial


John is a high-performing senior executive with a proven track record for growing businesses. Throughout his career, he has led digital transformations, executed complex strategic programs and disrupted conventional thinking to deliver results.

Not your typical banker, John began his career as a competitive ski racing coach. During this time, he had the opportunity to travel the world while working closely with competitive athletes to help them achieve their goals. Following a decade of professional coaching, John entered the financial services industry. He's spent the last two decades transforming digital, payment, and financial service experiences, by placing the customer at the center of everything he does.

As technology and data continue to evolve and enable new and empowering customer experiences, one of the opportunities for the industry—and a focus for ATB—is to prepare team members for the future. John believes it is more important now than ever that they are adaptable and able to keep pace with the needs and expectations of our customers. John is committed to the continuous development of the more than 2,500 team members that report to him, with a focus on ensuring they're skilled in developing strong, trusted relationships.

With an educational background in investments and economics, John has a passion for customer experience excellence and is a coach at heart. Whether he's dealing with high-performance athletes, his kids or his teammates at ATB, John takes every opportunity to motivate, inspire and bring out peak performance in everyone he deals with.


  • Chief Client Experience & Technology Officer

    Current role

  • EVP, Everyday Financial Services

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