Sarah Liebel

Sarah Liebel serves as President and Chief Operating Officer at Nayya, leading the company's mission to simplify benefits selection through AI and data analytics since September 2024. Additionally, Sarah holds advisory and interim leadership roles at BetterUp, overseeing multiple areas including enterprise go-to-market strategies and consumer product growth. With significant experience as Chief Revenue Officer at 1stDibs, Sarah drove substantial growth in the consumer business and led operational initiatives. Previous roles include independent board member at Aterian, COO at Ideeli under Groupon, and various positions in strategic development and finance at companies such as Narrative Science and Pipeline Financial Group. Sarah's academic credentials include an MBA in Finance and Entrepreneurship from Northwestern University and a B.S. in Business Law and Finance from Tulane University.