Elizabeth DiPierro is a results-driven growth marketing executive with over 10 years of experience in brand and performance marketing within the SaaS and HealthTech industries. As Vice President of Brand and Performance Marketing at athenahealth since May 2015, Elizabeth has demonstrated expertise in developing innovative digital strategies that enhance brand visibility and drive customer engagement. Previously held roles at athenahealth include Executive Director and Director of Marketing, where Elizabeth successfully led teams to generate significant leads and improve performance metrics. Prior experience also includes managing digital brand strategies at BJ's Wholesale Club and integrated marketing for the Boston Bruins, along with a background in economics from Trinity College-Hartford.
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