Javier Pereda

Javier Pereda has a diverse professional background in sports management and business expansion. Currently serving as the Desarrollo deportivo y cesiones at Athletic Club since September 2022, Javier previously held the position of Responsable de Expansion at Primaprix from November 2018 to August 2023. Javier's extensive experience in football includes a coaching role at the Real Federación Española de Fútbol from September 2004 to February 2021, leading teams in various divisions such as Tercera División and Juvenil División Honor. Additional roles include Director regional Zona Norte at Tiendas bed's and Responsable de expansión y franquicias Zona Norte at DIA Group. Javier's educational qualifications include a Curso universitario in Direccion Deportiva RFEF from Universidad Rey Juan Carlos and a degree in Real Estate Management from Esade, alongside a Licenciatura in Economía and a Diplomatura in ciencias empresariales from Universidad del País Vasco/Euskal Herriko Unibertsitatea.