Alegra Kaczinski

Alegra Kaczinski is a seasoned professional in consumer insights and academic instruction, currently serving as the Consumer Insights, EU Lead at Athletic Greens since January 2024, focusing on enhancing consumer centricity in the EU business unit. With a strong academic background, Alegra has been a part-time lecturer at Karlshochschule International University since March 2016, teaching graduate and undergraduate courses on customer and brand relationship management. Previous roles include Senior Consumer Insights Manager at air up, where Alegra developed and led a global insights team, and extensive research and teaching experience at Westfälische Wilhelms-Universität Münster and Bauhaus-Universität Weimar. Alegra has also ventured into the wine industry as a Wine Professional while pursuing the WSET3 certificate, complementing a robust education in Media Management and Communication.