Valerie Keating Wiederhorn

Valerie Keating Wiederhorn has a diverse and extensive work experience spanning over several companies and roles. Valerie started their career as an Advertising Intern at Arnold Worldwide in 1994. After that, they worked as an Account Manager at BBK Worldwide, overseeing various marketing and sales projects. Valerie then transitioned to Young & Rubicam, where they served as an Art Buyer, Print Producer, and Account Manager, leading creative development and art buying for national campaigns.

In 2000, Valerie joined Edelman as a Marketing and Business Development Consultant, where they developed marketing strategies and volunteered in financial support activities. Valerie also had a brief stint as a Marketing Intern at American Express, where they researched and presented a healthcare B2B eCommerce business plan.

Valerie's extensive experience in the financial industry includes roles at Sallie Mae as a Marketing Manager for TrueCareers and at Capital One, where they held various positions such as Senior Operations Analyst & Strategy Consultant, Senior Digital Product Manager, Senior Brand Manager, and Senior Marketing Manager. During their time at Capital One, Valerie led teams and developed marketing and communication strategies for millions of credit card and retail bank customers. Valerie played a key role in transforming digital customer experiences, implementing best practices, and launching successful marketing campaigns.

Currently, Valerie works at Atlantic Union Bank as the Vice President and Director of Marketing Operations & Planning, where they oversee marketing operations and planning strategies. Valerie previously served as the Vice President and Director of Digital & Direct Marketing at the same company.

Overall, Valerie's work experience showcases their expertise in marketing, brand management, strategy development, digital marketing, and cross-functional leadership, particularly in the financial and banking industries.

Valerie Keating Wiederhorn's education history includes a Coaching Certification in Ontological Coaching from Newfield Network, which they completed from 2016 to 2017. Prior to that, they pursued an MBA in Marketing from Georgetown University McDonough School of Business from 1999 to 2001. Valerie holds a BA in Psychology from Tufts University, which they obtained from 1991 to 1995. Additionally, Valerie completed a program in French Studies at Reid Hall, Columbia University in 1994. Alongside their formal education, they have earned several additional certifications, including Certified Scrum Product Owner® (CSPO®) from Scrum Alliance in February 2023, Wharton Executive Presence and Influence: Persuasive Leadership Development from Emeritus in April 2022, and a certification in Communicating about Culturally Sensitive Issues from LinkedIn in July 2020.