Steve Mamarchev is an accomplished professional with extensive experience in market research and customer insights. Currently serving as Director of Customer Insights and Research at AtlantisRoad Corporation since September 2018, Steve leads initiatives in business productivity through innovative asset optimization software. In addition to this role, Steve has been Vice President of Research & Best Practices at Inward Strategic Consulting since January 2000, overseeing diverse B2B and B2C research projects for various organizations. Previous positions include Managing Partner roles at RestaurantRx Consulting LLC and Sted Research, where services ranged from the restaurant industry to assisting small businesses with limited resources. Steve's earlier career includes serving as Senior Vice President at Research Dimensions, focusing on comprehensive marketing research for a variety of clients. Steve holds an MBA with a concentration in Marketing and Business Policy from Stanford University Graduate School of Business and an AB, cum laude, in Economics from Harvard University.