Geoff Sorrick

Geoff Sorrick currently serves as the Global Head of Demand Generation & Enterprise Campaigns at Atlassian, where responsibilities include leading global demand generation initiatives for the AI and Platform portfolio, focusing on enterprise customer migration, upsell, and usage growth. Prior to Atlassian, Sorrick was Vice President of Revenue Marketing at Attentive, overseeing performance marketing, campaigns, and customer engagement strategies that drove significant pipeline growth. Experience at VMware included leading a 45-person organization in global web strategy and marketing technology, while earlier roles at Adobe and Dell Technologies involved managing channel marketing efforts and product marketing strategies that contributed to substantial revenue increases. Sorrick holds an MBA from the Yale School of Management and a BA from the University of California, Berkeley.