Sandra Alcock

Sandra Alcock is an experienced executive with a diverse background in leadership, strategy, and transformation within the corporate sector. Currently serving as Chief Customer Officer at ATOM since March 2025, Sandra previously founded and led Hillcock Industrial as CEO from July 2023 to March 2025. Notable roles include Executive General Manager of Strategy, Sales & Marketing at WorkPac, and General Manager of Sales, Digital & Marketing at Blackwoods, where Sandra managed significant revenue streams and led a workforce of over 250 employees. Throughout a successful career encompassing key positions at SPC Ardmona and Coca-Cola Amatil, Sandra has demonstrated expertise in driving strategic initiatives, enhancing customer partnerships, and achieving operational excellence. Sandra holds a Bachelor of Commerce from Edith Cowan University and has completed the Company Directors Course at the Australian Institute of Company Directors.