Christian Grath is the Business Unit Director of Apparel & Gear at ATOMIC and is currently pursuing education at Universitas Udayana. As the founder of a sustainable textile company, they have driven sales, marketing, and product development, leveraging over 20 years of diverse experience in outdoor sports to create effective business models. Previously, Christian held various positions, including CEO and Founder at endless local, where they led sales and product development, and worked as a Salomon Area Sales Manager at Amer Sports, focusing on footwear and hardgoods. They also completed a Bachelor of Arts in Business Administration from Hochschule für angewandte Wissenschaften Kempten.
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