Sam Laidlaw

Sam Laidlaw is a seasoned professional with extensive experience in business transformation, innovation, and product management. Currently serving as Delivery Lead and Consultant at Atomic Object since June 2024, Sam previously worked at EY as a Senior Consultant in Business Transformation and Innovation, where contributions included driving enterprise data strategy for large retailers and establishing a new data operating model. Prior to EY, Sam was a Senior Product Manager and Innovation Team Lead at Ford Motor Company, leading an innovation team and launching market-defining products while also shaping advanced technology strategies. Educational credentials include an MBA from the University of Michigan's Stephen M. Ross School of Business and a Bachelor's degree in Aerospace Engineering from the University of Michigan.