Atout France - The France Tourism Development Agency
Lydia Beerens is a skilled PR and media relations officer currently working at Atout France, the France Tourism Development Agency, where responsibilities include establishing media contacts, organizing press events, and analyzing media coverage about France. Previously, Lydia served as a content editor at Holidayguru.nl, focusing on web content and SEO strategies. Experience as a sales and events coordinator at Rosarium involved managing quotes and reservations, while a role as lifecycle marketing manager at Toluna Corporate entailed developing marketing strategies to enhance brand engagement. Lydia's earlier experience includes an internship in marketing for De Nieuwe Kerk and Hermitage Amsterdam and an internship in meeting and events at Center Parcs. Lydia holds a Bachelor of Arts degree in European Studies from The Hague University of Applied Sciences, complemented by an Erasmus semester at Institut Universitaire de Technologie Nancy-Charlemagne.
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