Brian Williams

Brian Williams is an experienced professional in the sports media industry, currently serving as Consulting Lead for FAST Strategy and AVOD Monetization at ATP Media since July 2025, where responsibilities include developing and executing FAST Channel strategies to enhance revenue and audience growth. Simultaneously, in January 2025, Brian began advising sports rights holders and leagues on media distribution as part of a role focused on Broadcast Strategy at M+C Saatchi Sport & Entertainment Middle East. Previously, Brian held significant positions, including Director of International Business Development at PGA TOUR until November 2024 and Head of Partnerships & Sales for the Middle East at Stats Perform from January 2012 to November 2018. Earlier experience includes a Business Development Manager role at Wasserman and Senior Account Manager at SportBusiness Group. Brian holds a BSc (Hons) in Sport and Exercise Science from Loughborough University, completed in 2007.