Daniele Sano

Daniele Sano has a wealth of experience across Media Sales, Sports Marketing and Business Development. Sano’s previous positions include senior management and advisory roles with top properties in different sports, including football club AS Roma, the Superbike World Championship and sports marketing agency WWP Group, overseeing areas such as sponsorship acquisition and activation, strategy development and implementation.

ATP Involvement

As Chief Business Officer, a role he began on 1 December 2020, Sano will oversee all Commercial Partnerships, Global Sales, Marketing, PR and Business Development operations for the ATP.