Loulou Rowlands

Director, Player Services at ATP Tour

Loulou Rowlands has extensive experience in the sports industry, primarily with the ATP Tour since September 2015, where roles have included Director of Player Services, Director of Member Services, Manager of Player Relations, Coordinator of Player Relations, and Event Operations Assistant. Prior to this, Loulou gained experience as an Analyst Intern at SportBusiness Group and as an Event Office Assistant at the Lawn Tennis Association. Loulou also founded White Bear Weddings and completed internships at DBA Sports and Our World English Schools Limited, where responsibilities included managing sports and activities. Loulou's academic background includes a Master of Science in Management (International Business) and a Bachelor of Science in Natural Sciences, both from Durham University, alongside education at Caterham School.

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