Gerson R.

Gerson R. is a seasoned creative strategist with extensive experience in developing innovative advertising and content strategies across various platforms. Currently serving as a Design Partner at Atria, Gerson R. is focused on shaping cutting-edge tools for creative strategy. Previously, as a Senior Creative Strategist at True Classic and Pangaea, Gerson R. led multiple ad testing initiatives, collaborated with creative teams to enhance brand messaging, and managed international projects for localized advertising. Gerson R. also played a pivotal role at TikTok as a Content Strategist, curating engaging content and analyzing trends, and contributed to large-scale music event strategies at Snap Inc. Gerson R. holds a Bachelor of Arts in Applied Linguistics from UCLA.