Kevin Wallace possesses extensive experience in consumer insights and strategic marketing across various industries. Currently serving as a Senior Manager at AT&T and as a Consumer Insights Consultant, Kevin has executed significant studies that link data-driven insights to improved healthcare outcomes and market innovations. Previous roles include Senior Manager at The Guitar Center Company, where Kevin improved customer segmentation and communication, and Director of Consumer Insights at FabFitFun, focusing on enhancing customer experience and revenue strategies. With a strong academic background including an MBA from the University of Michigan, Kevin has consistently leveraged analytical skills to drive strategic decisions, making notable contributions to brand health and consumer understanding across organizations such as Dine Brands Global and Blue Chip Marketing Worldwide.
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