Parthiv S. is an accomplished marketing professional with extensive experience in leadership roles within prominent companies. Currently serving as Vice President of Performance Marketing & Platforms at AT&T, Parthiv has previously held key positions such as Vice President of CRM & Marketing Operations at Humana, Senior Director of Adobe.com & Marketing Technology at Adobe, and Director of Information Technology/Business Intelligence/Marketing Technology at Hyatt Hotels Corporation. This diverse background showcases expertise in performance marketing, customer relationship management, and digital experience optimization.