Peter White

Peter leads the team at Attention Span, after a decade as CEO of a Cambridge, MA strategy consulting firm where he successfully created new companies and turned around underperforming ventures. Before ASM, Peter was the CEO of KHIZ-TV Los Angeles and of Initial Broadcasting of California, where he led the transformation of an underperforming LA broadcast station into a cash-flowing digital TV pioneer, winning an EMMY in the process, culminating in a hugely successful exit. Peter graduated from Hamilton College and did his grad