Rasha El Deif

Rasha El Deif currently serves as the Head of HR Strategy & Support at Attijariwafa Bank Egypt, a position held since January 2019, focusing on aligning HR policies with the Bank’s strategic objectives and enhancing employee engagement. Prior to this role, Rasha El Deif was the Head of Leadership, Learning & Talent at Barclays, where responsibilities included developing leadership capabilities and managing talent development initiatives. Rasha El Deif's extensive career in HR includes leadership roles at Abu Dhabi Islamic Bank, Burgan Bank, Gulf Bank, and earlier experience as a partner at Ex-Works Freight Forwarders and cabin crew at Kuwait Airways. Rasha El Deif holds a Bachelor's degree in Hotel Management from Helwan University Cairo.