Attraction World Group are the UK’s leading experience provider, and we have built an unrivalled Experience Ecosystem to house our huge range of products for our B2B partners. Whether it’s fun-fuelled thrill rides or a scenic adventure, we deliver a platform that allows people to holiday better than anyone else.


Our vision:
Here at Attraction World Group, we are focussed on connecting you to the world's most unforgettable experiences. Working directly with over 20,000 tours, activities and attractions in more than 30 countries, we offer one of the largest experience collections.

Our mission:
We strive to be the leading experience provider through technology and service.

Our values:
At Attraction World Group, we THINK BIG, and operate outside of the box, especially when it comes to working with our 300+ partners, and supporting our more than 5 million customers to pre-book worldwide attractions. There are no limits to what we can do!
 
With a social media audience of over 1 million, and more than 12 million experience tickets sold to date, we continue to EXCEED EXPECTATIONS in every way. We always go above and beyond, ensuring our customers are confident in the knowledge that they are supported by an incomparable customer service team. We never overpromise, and always deliver!
 
BE YOURSELF is an ethos that encompasses Attraction World Group, creating a safe and inclusive space for our team, partners and customers. We encourage the team to be authentic, and proud of the unique skill set and personality they bring to the organisation.
 
The last two years post-COVID have been a time of learning and change, for the World and the travel industry. This new “normal” means that as an industry, we must be more FLEXIBLE, more DIGITAL, and more CONNECTED. 
 
Welcome to Attraction World. #AWesome.

Travel & Leisure

Attraction World Group | AWG

Olly Nicholls

Laura Aylward Eade

Teams at Attraction World Group | AWG

Marketing and Brand Management Team