Solange Farinha

Solange Farinha is an accomplished marketing and customer service executive with extensive experience in the retail and consumer goods sectors. Currently serving as the Marketing & Customer Director at Auchan Retail Portugal since February 2007, Solange holds multiple executive roles including Chief Customer XP and Digital Officer and Innovation Director. Previous leadership positions include Marketing Director for Jumbo, Pão de Açucar, and Box, as well as PGC Director and Auchan Produção Director managing private labels development. Earlier career roles encompassed significant positions at The Coca-Cola Company, Warner Home Video, and Gillette Group Iberia, with a foundational background at Unilever. Solange holds a Licenciatura in Business Administration from Universidade Católica Portuguesa.