Julien Laracine

Julien Laracine is an accomplished professional with extensive experience in hospitality and sales. Currently serving as the West Coast Regional Director at Audemars Piguet since December 2022, Julien has also been a Board Member of the Santa Monica Chamber of Commerce since July 2020. Prior roles include Managing Director at Proper Hospitality, where Julien oversaw the Santa Monica Proper Hotel during its recognition by Travel + Leisure in 2020, and Managing Director at Nihi Sumba, an award-winning resort. Julien has a strong sales background, having served as Head of Sales for Asia at DUCLOT and held various management positions at Blancpain and YTL Hotels, showcasing a diverse skill set across different sectors. Julien holds a Master’s degree in International Business from IÉSEG School of Management and an MBA from Kasetsart University.