Audi Business Innovation GmbH, founded in 2013, is a full subsidiary of Audi AG. It plays a significant role in the implementation of the current digital shift in the automotive industry.

As a company specializing in digital product development and innovation, we analyze the demands and wishes of customers of the present and future and create suitable digital solutions and innovations. 

Our expertise ranges from trend and market analyses to the development of digital customer-centric services and business models to the implementation along the whole supply chain. 

The company is headquartered in Munich, Germany.

Automotive

Audi Business Innovation GmbH

Andreas Sicheneder

Oliver Stein

Benjamin Berger

Christian Zanin

Stefan Baier

Maria Bittner

Dr. Christian Balzer

Florian Beck

Andreas Buchberger

Sven Kusch

Katja Henning

Digital and Technology

Leadership Team

Digital Experience & Design

Teams at Audi Business Innovation GmbH

Digital and Technology

Leadership Team

Digital Experience & Design