Ingolf Lange has over 19 years of experience in the automotive industry, currently serving as the Head of Qualification Product and the Head of International Sales Strategy at AUDI AG since July 2009. Lange's responsibilities include implementing an agency model for sales and customer data management, managing contract agreements with various stakeholders, and leading product management for key models such as the Audi A4, Q5, and Q2. Additional expertise includes market analysis, competitive product development, and sales strategy for both new and used cars, highlighted by global recognition for the "Audi Approved :plus" program. Prior to AUDI AG, Lange worked at Batten & Company, focusing on product development and sales strategies, and began a career in marketing and sales with Johnson & Johnson. Lange holds a Diplom Betriebswirt degree from the International School of Management in Germany.
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