Amanda Cassella

Amanda Cassella has extensive experience in marketing, specializing in retention and loyalty strategies across multiple industries. Currently serving as Sr Manager of Retention and Loyalty Marketing Strategy at Audible since September 2022, Amanda's previous roles include Sr. Manager of Loyalty Acquisition Marketing at Starbucks, Director of Loyalty Strategy at Optimus Companies, and Loyalty Marketing and Strategy Manager for North America at Subway. Additionally, Amanda has held various positions at Virgin Atlantic, beginning as a Coordinator and progressing to Program Manager, and also gained early experience through internships at Bentley University and ALDI Stores. Amanda holds a Bachelor of Science degree in Marketing from Bentley University and has furthered education at RMIT University.