Audience Collective
Lynsey Carolan is the Managing Director at Spark Market Research, part of the Audience Collective. With a background in market research and insights, Lynsey has worked with prestigious brands in various industries. Lynsey has experience in developing customer segmentation and propositions to drive growth for companies like KBC Bank Ireland and Bank of Ireland. Lynsey's expertise also includes managing large-scale research projects, online quantitative research, and mystery shopping studies. With a BA Hons in Marketing from Teesside University, Lynsey has a strong foundation in the field of marketing and research.
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