Audience Collective
Lynsey Carolan is the Managing Director at Spark Market Research, part of the Audience Collective. With a background in market research and insights, Lynsey has worked with prestigious brands in various industries. Lynsey has experience in developing customer segmentation and propositions to drive growth for companies like KBC Bank Ireland and Bank of Ireland. Lynsey's expertise also includes managing large-scale research projects, online quantitative research, and mystery shopping studies. With a BA Hons in Marketing from Teesside University, Lynsey has a strong foundation in the field of marketing and research.
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Audience Collective
AC is an insight-driven group of specialist agencies that use their collective deep expertise to give clients expert advice, service and products. This means clients get those specialist agencies working in a complementary way to ensure the very best media agnostic solutions from a holistic approach that will lead to a better connection with their target customers and ultimately better results for their brands and organisation.