Audience Group
Casey Greig is an experienced strategist in the media industry, currently serving as the Head of Strategy at Audience Group since January 2025, focusing on data-driven insights to optimize media strategies. Previous roles include Strategy Director at Publicis Worldwide Australia and The Lab Insight & Strategy, along with significant contributions to the IAB Measurement Council representing Bauer Media. Additionally, Casey has held positions such as Commercial Research Director at Bauer Media Australia and National Strategy Manager at NOVA Entertainment, each driving insights and business development initiatives. Educational achievements include a Graduate Diploma in Psychology from Monash University and a Mass Communications degree from Queensland University of Technology, among others.
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Audience Group
Don’t buy media, buy your audience. We turn our client's advertising investments into the highest possible profit, by empirically proving which parts of their media investment are most effective. We are the next generation of media agency. We help companies use the data already available to them to optimise their media investment. If you are tired of getting the same response from your media agency, or just know there must be a better way, then please give us a call. We'll make it happen. We service clients in Brisbane, Sydney and Melbourne and we'd love to hear from you.