Laura (Lala) Prada Streithorst is an experienced marketing professional with a strong focus on influencer marketing and strategy development across various regions, including EMEA and LATAM. Currently serving as Influencer Relations Manager at Audiencly since March 2024, Laura previously held key positions such as New Business & Influencer Marketing Manager at Bluecell Comunicación, where Laura developed influencer marketing services and campaigns for multiple regions. With a diverse background that includes roles in senior consultancy, HR leadership at GsoftColombia, and strategic positions at Goldfish, Laura has demonstrated expertise in campaign planning, project management, and digital strategy. Educational qualifications include degrees in social communication and journalism, complemented by a diploma in community management and a recent focus on the German language.