Jackie Crynes

As the Chief Strategy & Creative Officer, Jackie is relentless in her pursuit of motivating insights and creating magnetic ideas. Jackie is a connector of dots, always seeking after the ‘why’ with unmatched energy. With experience both client and agency side, she knows where and how to push brands to think big, overturn the status quo, and lead teams to execute with excellence.

Jackie led award-winning social strategy along with day-to-day digital campaigns for SONIC Drive-In – growing its $4 billion brand’s Instagram following by 400% YOY, unlocking store segmentation for digital menu displays across 3,500 locations, and being part of the team to win a Cannes Lion for #SonicSquareShakes, a influencer led and event inspired campaign.

As a brand marketer, she knows how to bring out the best across multiple agency partners, and sync up brand objectives with dynamic influencer campaigns. Her agency work spans launching and leading the national social media vision for The Kroger Company, engaging brands like Cicis Pizza to try-on influencer marketing for the first time and helping brands like Twenty Mule Team Borax have their star moment thanks to sharp creator partnerships.

Jackie is a mom of a tenacious two year old, southpaw that plays slowpitch softball on the regular, and grilling enthusiast. And after living in both Oklahoma and Texas for a few years, she uses “y’all” as part of her regular lexicon.